\ ˈē-ˌthäs \
1. the fundamental character or spirit of a culture; theunderlying sentiment that informs the beliefs, customs, or practices ofa group or society; dominant assumptions of a people or period: in the Greek ethos the individual was highly valued.
2. the character or disposition of a community, group, person, etc.
I'd like to use this space to share a little about myself, my career, my ethos. Most of my clients know me very well, but you may not (so, hello new friends!)
Being a teenager dealing with problematic skin was probably the time where my interest in all things skin+beauty had started to develop. In 2001 I went to esthetics school to train and receive my license from the Aveda Institute in downtown Manhattan. While I was fortunate to get a job at a well known spa right away, I continued my education in esthetics - and after a few years of experience and multiple certifications in advanced skin treatments I was able to start working with some of the best plastic surgeons and dermatologists in New York City. It was at each of these different spas and medical practices where I've trained with many different skin care lines; learning extensively about products, ingredients, facial techniques and protocols. Over time you get to see firsthand what works and what doesn't and that, is a big part of how I customize effective treatment plans for my clients. In addition to performing treatments at the office, a big part of my job is knowing whats on the shelves at Sephora, continuing education, staying current with new trends and technology at our industry trade shows, and giving my clients email access to me anytime for their skincare needs aside from their visits. I'm busy, but also very grateful to be in a career I deeply enjoy.
It took a while for me to get involved in social media, it just wasn't a priority for me. I didn't even have a website until about 2 years ago. After having friends, family, and clients always asking about my thoughts on a specific product or needing treatment recommendations - I finally figured that social media could be a great way to 'save' information and share it with them. It's also been a really fun way to connect with other estheticians and skin care aficionados around the world! I'm not a blogger with a great camera, or a gifted writer, I'm just an esthetician who cares a lot about people and helping them with their skin.
Whether writing about a treatment or a product line in this blog area or on my instagram, I'd like to share how that works. Most products I review are because I want to use and try them, so I purchase them myself at full retail price. If theres a lot of items from a specific brand I'm interested in, I'll ask if they will let me buy a few things wholesale. Some products I get complementary at trade shows or events, and sometimes a brand will reach out and ask me if I'm interested in trying anything. I subscribe to almost all the beauty and skin sampler subscription boxes too! First and foremost I read and analyze the ingredient list before anything else. Then I take into consideration the packaging components and product claims. Finally, I have my own little system of how I will test products on my own skin which usually starts with only half my face so I can compare what I'm testing to products I know work really well for me. And then it eventually makes it to a blog post or my social feed and sometimes my treatment room.
I have never been paid to review or endorse any product on my social media or blog. I have never been paid for my quotes or comments in press or when I'm on other brands social media channels. I don't use affiliate links, I don't use a PR company, nor do I have an agent or manager. I'm not against any of those things whatsoever, but if and when that ever happens, it will of course be with a brand, company or product I really love - and I will be transparent about it.
Aside from all things skincare, I'm an amateur birdwatcher, ambitious traveler, and wear a 7 1/2 in flats, but an 8 in heels.
Thank you for reading! xx